{"id":1115,"date":"2020-07-24T15:57:52","date_gmt":"2020-07-24T15:57:52","guid":{"rendered":"https:\/\/sit-ks.org\/?p=1115"},"modified":"2020-07-24T15:57:54","modified_gmt":"2020-07-24T15:57:54","slug":"grate-ne-reklama-akoma-te-ngujuara-ne-kuzhine-e-pa-rol-ne-shoqeri","status":"publish","type":"post","link":"https:\/\/sit-ks.org\/sq\/grate-ne-reklama-akoma-te-ngujuara-ne-kuzhine-e-pa-rol-ne-shoqeri\/","title":{"rendered":"Grat\u00eb n\u00eb reklama: Akoma t\u00eb ngujuara n\u00eb kuzhin\u00eb e pa rol n\u00eb shoq\u00ebri."},"content":{"rendered":"<p>Reklamat jan\u00eb pjes\u00eb e\npandashme e medias,shum\u00eb mesazhe barten p\u00ebrmes tyre. N\u00eb TV, portale, rrug\u00eb e\nrrjete sociale, ato din\u00eb t\u00eb jen\u00eb seksiste e diskriminuese p\u00ebr grat\u00eb e burrat.Stereotipet\n&nbsp;n\u00eb reklama nisen nga \u201ctiparet e\npersonalitetit\u201d: grat\u00eb shpesh pritet t\u00eb jen\u00eb m\u00eb t\u00eb buta, nd\u00ebrsa burrat\nzakonisht pritet t\u00eb shfaqin vet\u00ebbesim dhe&nbsp;\nte jene agresiv\u00eb. <\/p>\n\n\n\n<p>Disa presin q\u00eb grat\u00eb t\u00eb kujdesen p\u00ebr f\u00ebmij\u00ebt, t\u00eb gatuajn\u00eb dhe t\u00eb\npastrojn\u00eb sht\u00ebpin\u00eb, nd\u00ebrsa burrat t\u00eb kujdesen p\u00ebr financat, t\u00eb punojn\u00eb n\u00eb\nmakin\u00eb dhe t\u00eb b\u00ebjn\u00eb riparimet e sht\u00ebpis\u00eb. <\/p>\n\n\n\n<p>Jan\u00eb k\u00ebto disa nga stereotipet e nd\u00ebrtuara m\u00eb koh\u00eb e q\u00eb p\u00ebrcillen\nedhe tek reklamat, por qe reklamat pastaj vet\u00ebm sa i forcojn\u00eb\ntutje k\u00ebto stereotipe. Ndon\u00ebse k\u00ebto role kan\u00eb\nndryshuar, seksizimi e diskriminimi vazhdojn\u00eb t\u00eb jen\u00eb t\u00eb pranishme n\u00eb reklamat\nn\u00eb Kosov\u00eb.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/1-1-836x1024.jpg\" alt=\"\" class=\"wp-image-1116\" width=\"271\" height=\"331\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/1-1-836x1024.jpg 836w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/1-1-245x300.jpg 245w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/1-1-768x941.jpg 768w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/1-1.jpg 2040w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/figure>\n\n\n\n<p><strong>Remzie Shahini-Hoxhaj<\/strong><\/p>\n\n\n\n<p>Profesoresha Remzie Shahini-Hoxhaj, ligjeruese n\u00eb Departamentin e Gazetaris\u00eb n\u00eb Universitetin e\nPrishtin\u00ebs pajtohet se stereotipet jan\u00eb shum\u00eb t\u00eb pranishme n\u00eb\nreklama dhe se grat\u00eb jan\u00eb duksh\u00ebm me t\u00eb diskriminuara sesa burrat.<\/p>\n\n\n\n<p><em>\u2018\u2018Reklama p\u00ebr sallonin e ondulimit \u2018Passion\u2019 e ka moton \u201cbone burrin p\u00ebr vete\u201d, reklama p\u00ebr marrjen e kredive bankare \u201cmos e le me t\u00eb mbet\u00eb marak\u201d, t\u00eb cilat e magjinalizojn\u00eb pafund\u00ebsisht rolin e gruas n\u00eb familje e shoq\u00ebri\u2019\u2019 u shpreh\u00eb ajo.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/2-1.jpg\" alt=\"\" class=\"wp-image-1117\" width=\"421\" height=\"256\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/2-1.jpg 734w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/2-1-300x182.jpg 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure>\n\n\n\n<p>Sipas nj\u00eb studimi nga <a href=\"https:\/\/en.unesco.org\/\">UNESCO<\/a> ndon\u00ebse grat\u00eb\np\u00ebrfaq\u00ebsojn\u00eb gjysm\u00ebn e popullsis\u00eb s\u00eb bot\u00ebs, p\u00ebrfaq\u00ebsimi i tyre n\u00eb media mbetet\njasht\u00ebzakonisht i pamjaftuesh\u00ebm. Ato jan\u00eb n\u00eb fokusin e vet\u00ebm <a href=\"https:\/\/en.unesco.org\/news\/gender-and-media-stereotyping-advertising\">10%<\/a> t\u00eb informatave dhe\np\u00ebrfaq\u00ebsojn\u00eb<a href=\"https:\/\/en.unesco.org\/news\/gender-and-media-stereotyping-advertising\"> 20%<\/a> t\u00eb ekspert\u00ebve ose z\u00ebdh\u00ebn\u00ebsve\nt\u00eb intervistuar. Vet\u00ebm <a href=\"https:\/\/en.unesco.org\/news\/gender-and-media-stereotyping-advertising\">4%<\/a> e informatave konsiderohet se\nsfidojn\u00eb stereotipet gjinore.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/3.jpg\" alt=\"\" class=\"wp-image-1118\" width=\"311\" height=\"268\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/3.jpg 469w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/3-300x258.jpg 300w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure>\n\n\n\n<p>&nbsp; <strong>Bind\nReka- Growzillas<\/strong><\/p>\n\n\n\n<p>Disa kompani po&nbsp;mundohen\nte ken\u00eb kujdes n\u00eb k\u00ebt\u00eb drejtim.&nbsp; <\/p>\n\n\n\n<p>Bind Reka, drejtor kreativ p\u00ebr\nmarketingun digjital n\u00eb Growzillas mendon se stereotipet jan\u00eb t\u00eb pranishme\nakoma&nbsp; n\u00eb reklama, por &nbsp;q\u00eb k\u00ebto dy\nvitet e fundit \u00ebsht\u00eb rritur vet\u00ebdij\u00ebsimi dhe&nbsp;kujdesi i krijueseve t\u00eb\nreklamave. <\/p>\n\n\n\n<p>Ndon\u00ebse edhe vet\u00eb pjes\u00eb e\nk\u00ebtij tregu ai thot\u00eb se kujdeset shum\u00eb se si kompania e tyre t\u00eb komunikoj\u00eb\nproduktin e caktuar edhe n\u00ebse produkti ka target grat\u00eb&nbsp;apo burrat gjat\u00eb\nlansimit.<\/p>\n\n\n\n<p><em>\u201cNj\u00eb pjes\u00eb e madhe e fuqis\u00eb bler\u00ebse n\u00eb Kosov\u00eb ka mendime dhe sjellje tradicionale. Mir\u00ebpo, nuk pajtohem me iden\u00eb se nj\u00eb kafe turke duhet t\u00eb prezantohet vet\u00ebm prej nj\u00eb gruaje apo nj\u00eb \u00e7aj rusi nga nj\u00eb burr\u00eb me mustaqe rreth t\u00eb gjasht\u00ebdhjetave\u2019,\u2019 thot\u00eb ai.\u00a0<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/4.jpg\" alt=\"\" class=\"wp-image-1119\" width=\"466\" height=\"279\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/4.jpg 722w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/4-300x180.jpg 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/figure>\n\n\n\n<p>Fahri Restelica, zyrtar p\u00ebr\nInformim&nbsp; nga Agjencia p\u00ebr Barazi Gjinore\ntregon se lidhur me reklamat diskriminuese kan\u00eb mbajtur trajnim me zyrtar\u00eb nga\nZyrat e informimit publik n\u00eb komunat e Republik\u00ebs s\u00eb Kosov\u00ebs si dhe m\u00eb\nkompanit\u00eb private t\u00eb marketingut.<\/p>\n\n\n\n<p><em>&nbsp;\u2018\u2018Trajnimi \u00ebsht\u00eb fokusuar\nn\u00eb teknikat e prezantimit n\u00eb frym\u00ebn e legjislacionit q\u00eb garanton barazin\u00eb\ngjinore, rritjen e njohurive p\u00ebr raportimin dhe prezantimin mediatik n\u00eb form\u00eb\nt\u00eb drejt\u00eb dhe t\u00eb pa influencuar nga stereotipet gjinore, artikulim t\u00eb mesazheve\nrelevante n\u00eb frym\u00ebn e k\u00ebtij legjislacioni dhe promovimin e mund\u00ebsive t\u00eb\nbarabarta p\u00ebr vajzat dhe djemt\u00eb, grat\u00eb dhe burrat n\u00eb Kosov\u00eb\u2019,&nbsp; shton Restelica.<\/em><\/p>\n\n\n\n<p>Sipas nj\u00eb artikulli nga <a href=\"https:\/\/www.plannedparenthood.org\/learn\/gender-identity\/sex-gender-identity\/what-are-gender-roles-and-stereotypes\">Planned Parenthood<\/a>\u00a0\u2018\u2018disa njer\u00ebz jan\u00eb t\u00eb shpejt\u00eb p\u00ebr t\u00eb supozuar se m\u00ebsuesit dhe infermier\u00ebt jan\u00eb gra, dhe se pilot\u00ebt, mjek\u00ebt dhe inxhinier\u00ebt jan\u00eb burra.\u2019\u2019<\/p>\n\n\n\n<p>N\u00eb shumic\u00ebn e reklamave n\u00eb\nKosov\u00eb, grat\u00eb paraqiten n\u00eb kuzhin\u00eb, duke u kujdesur p\u00ebr f\u00ebmij\u00ebt. Gjat\u00eb festave\nsi ajo e 8 Marsit, Dita Nd\u00ebrkomb\u00ebtare e Gruas, n\u00eb televizionet tona shfaqen\nreklama m\u00eb zbritje n\u00eb produktet e kuzhin\u00ebs, hekur p\u00ebr hekurosje e produkte\nkozmetike. Duke i shfaqur ato t\u00eb pafuqishme dhe jo intelegjente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"177\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/5.jpg\" alt=\"\" class=\"wp-image-1120\"\/><\/figure>\n\n\n\n<p>Hulumtimet n\u00eb bot\u00eb tregojn\u00eb q\u00eb\nvet\u00ebm n\u00eb <a href=\"https:\/\/www.theguardian.com\/media\/2016\/jun\/22\/unilever-sexist-stereotypes-ads-sunsilk-dove-lynx\">2%<\/a>&nbsp; e reklamave tregojn\u00eb\ngra intelegjente. <\/p>\n\n\n\n<p>Nj\u00eb hulumtim t\u00eb cilit i\nreferohet&nbsp; \u2018\u2018<a href=\"https:\/\/www.theguardian.com\/\">The Guardian\u2019<\/a>\u2019.zbuloi se <a href=\"https:\/\/www.theguardian.com\/media\/2016\/jun\/22\/unilever-sexist-stereotypes-ads-sunsilk-dove-lynx\">40%<\/a> e grave t\u00eb anketuara than\u00eb q\u00eb\nnuk identifikohen fare me grat\u00eb q\u00eb shohin n\u00eb reklama\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/6.jpg\" alt=\"\" class=\"wp-image-1121\" width=\"397\" height=\"264\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/6.jpg 960w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/6-300x200.jpg 300w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/6-768x512.jpg 768w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/figure>\n\n\n\n<p><strong>Erza Kurti<\/strong><\/p>\n\n\n\n<p>Erza Kurti nga Rrjeti i Grave\nt\u00eb Kosov\u00ebs i sheh k\u00ebto reklama si shum\u00eb d\u00ebmtuese, sepse ato kan\u00eb ndikim te nj\u00eb\nnum\u00ebr i madh i popullsis\u00eb, e sidomos tek f\u00ebmij\u00ebt t\u00eb cil\u00ebt kan\u00eb kurreshtje p\u00ebr\nm\u00ebsim dhe jan\u00eb n\u00eb nj\u00eb udh\u00ebtim t\u00eb edukimit. <\/p>\n\n\n\n<p>Shum\u00eb kompani jan\u00eb duke b\u00ebr\u00eb\nreklama me stereotipe gjinore, duke iu drejtuar burrave, si ato q\u00eb\nbashk\u00ebshortes p\u00ebr 8 mars duhet t\u2019ia blesh ndonj\u00eb pajisje t\u00eb kuzhin\u00ebs, t\u2019ia\npaguash grimin, t\u2019ia b\u00ebsh dhurat\u00eb nj\u00eb muaj n\u00eb fitnes apo gj\u00ebra t\u00eb tilla.<\/p>\n\n\n\n<p><em>\u2018\u2018K\u00ebtu v\u00ebrejm\u00eb se n\u00eb \u00e7far\u00eb k\u00ebndv\u00ebshtrimi shihet gruaja dhe n\u00eb\n\u00e7far\u00eb kornize n<\/em>\u00eb<em> si shoq\u00ebri e vendosim at\u00eb. Q\u00eb do t\u00eb thot\u00eb\nse gruaja shihet n\u00eb kuzhin\u00eb dhe i duhen vet\u00ebm ato pajisje, gruaja nuk mund ta\npaguaj\u00eb as grimin e as fitnesin vet p\u00ebr shkak q\u00eb nuk \u00ebsht\u00eb n\u00eb pun\u00eb e i dashuri\nose bashk\u00ebshorti po, dhe ai d\u00ebshiron ta sheh at\u00eb t\u00eb bukur dhe me nj\u00eb trup t\u00eb\nform\u00ebsuar sepse vet\u00ebm k\u00ebshtu \u2018\u2019e b\u00ebn burrin p\u00ebr veti\u2019\u2019,&nbsp; shprehet Kurti.<\/em><\/p>\n\n\n\n<p>Ndon\u00ebse Agjencia p\u00ebr Barazi Gjinore nuk ka b\u00ebr\u00eb di\u00e7ka konkrete n\u00eb\nlidhje me k\u00ebto reklama ata thon\u00eb se kan\u00eb punuar q\u00eb avancimi i barazis\u00eb gjinore,\nt\u00eb b\u00ebhet p\u00ebrmes arsimit dhe sh\u00ebndet\u00ebsis\u00eb,&nbsp;\ngjith\u00eb p\u00ebrfshirjes, dhe shfryt\u00ebzimit t\u00eb kapaciteteve njer\u00ebzore si kontribues\nn\u00eb zhvillimin e q\u00ebndruesh\u00ebm njer\u00ebzor dhe zhdukjen e pabarazive dhe stereotipeve\ngjinore. <\/p>\n\n\n\n<p>Departamenti i Gazetaris\u00eb i Universitetit t\u00eb Prishtin\u00ebs, sipas\ntyre, \u00ebsht\u00eb institucion i targetuar p\u00ebr bashk\u00ebpunim n\u00eb m\u00ebnyr\u00eb t\u00eb vazhdueshme n\u00eb\nluft\u00ebn e p\u00ebrbashk\u00ebt p\u00ebr eliminimin e stereotipeve gjinore n\u00eb t\u00eb gjitha format\ndhe promovimin barazis\u00eb gjinore n\u00eb media.<\/p>\n\n\n\n<p><em>\u2018\u2018Gjat\u00eb vitit 2019 r\u00ebnd\u00ebsi i\nkemi kushtuar edukimit n<\/em>\u00eb<em> kuptimin e eliminimit t<\/em>\u00eb<em> stereotipeve gjinore n<\/em>\u00eb<em> tekste dhe materiale shkollore, dhe kemi\npublikuar manualin p\u00ebr \u201c Parandalimin e Stereotipeve Gjinore n\u00eb tekste\nshkollore\u201d i cili duhet te sh\u00ebrbej\u00eb p\u00ebr rishikim te kurikulave shkollore dhe\nteksteve te reja ne frym\u00ebn e parandalimit te diskriminimit gjinor\u00eb dhe krijimit\nt\u00eb hap\u00ebsir\u00ebs adekuate p\u00ebr promovimin e barazis\u00eb gjinore\u2019\u2019, thot\u00eb Restelica p\u00ebr\nKosovaLive .<\/em><\/p>\n\n\n\n<p>Aktualisht shum\u00eb kompani\nzgjedhin personazhe t\u00eb njohura p\u00ebr t\u00eb reklamuar produktet e tyre. Por,\nshpeshher\u00eb nuk mund ta dallosh se a po reklamohen produktet apo fytyrat e\nnjohura q\u00eb marrin pjes\u00eb n\u00eb at\u00eb reklam\u00eb. <\/p>\n\n\n\n<p>E till\u00eb \u00ebsht\u00eb edhe reklama e pijes Golden Eagle, me moderatoren Luana Vjollca, ku kjo e fundit objektifikohet nga kjo kompani dhe nga reklama deri n\u00eb at\u00eb mas\u00eb q\u00eb e edhe burrat q\u00eb paraqiten n\u00eb at\u00eb reklam\u00eb e shohin at\u00eb si objekt (seksual) m\u00eb shum\u00eb se sa si njeri. K\u00ebshtu kompanit\u00eb e tilla tentojn\u00eb t\u00eb shfryt\u00ebzojn\u00eb trupat e grave si objekte p\u00ebrmes t\u00eb cilave ato mund t\u00eb shesin produktet e tyre. Ky objektifikim i vajzave dhe grave n\u00eb reklama d\u00ebmton shum\u00eb raportin e k\u00ebtyre me trupat e tyre dhe me m\u00ebnyr\u00ebn se si ato e shohin veten n\u00eb shoq\u00ebri. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/7.jpg\" alt=\"\" class=\"wp-image-1122\" width=\"385\" height=\"396\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/7.jpg 750w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/7-291x300.jpg 291w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure>\n\n\n\n<p>Reklamat e Shweppes-it\u00a0poashtu jan\u00eb kritikuar\u00a0 gjithmon\u00eb\u00a0 p\u00ebr\u00a0 seksiz\u00ebm brenda tyre. Disa nga reklamat q\u00eb jan\u00eb shfaqur se fundit jan\u00eb\u00a0 \u2018\u2018G\u00ebzuar p\u00ebr ata q\u00eb pasi takohen me \u2018ish-in\u2019, kthehen n\u00eb sht\u00ebpi!\u2019\u2019 e ku n\u00eb qend\u00ebr t\u00eb vemendjes \u00ebsht\u00eb\u00a0 nj\u00eb grua. Apo \u2018\u2018N\u00ebse leh, b\u00ebhu gati t\u00eb kafshosh\u2019\u2019 p\u00ebr burrat. K\u00ebto reklama mund t\u00eb duken\u00a0 gjetje mjaft kreative, por, p\u00ebrmbajn\u00eb\u00a0 shum\u00eb seksiz\u00ebm e diskriminim\u00a0 brenda tyre.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/8.jpg\" alt=\"\" class=\"wp-image-1123\" width=\"379\" height=\"410\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/8.jpg 750w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/8-277x300.jpg 277w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/figure>\n\n\n\n<p>Krijuesit e k\u00ebtyre reklamave\nshpesh arsyetohen me kreativitetin q\u00eb ato p\u00ebrmbajn\u00eb.<\/p>\n\n\n\n<p><em>\u2018\u2018Kreativiteti s\u2019ka skaj, kreativ\u00ebt e Kosov\u00ebs njihen si njer\u00ebz me\nide t\u00eb m\u00ebdha, e kemi d\u00ebshmuar n\u00eb nivel bot\u00ebror. N\u00eb Kosov\u00eb jan\u00eb krijuar shum\u00eb\nreklama t\u00eb mira ku jan\u00eb p\u00ebrfshir\u00eb t\u00eb dy gjinit\u00eb, grupmoshat, orientimet\nseksuale e preferenca t\u00eb tjera dhe kan\u00eb rezultuar t\u00eb sukseshme.\u2019\u2019 tha Bind Reka\np\u00ebr KosovaLive dhe SIT.<\/em><\/p>\n\n\n\n<p>Shahini-Hoxhaj mendon se\nshpeshher\u00eb grat\u00eb, ndonj\u00ebher\u00eb n\u00eb form\u00eb t\u00eb pavet\u00ebdijshme, b\u00ebhen pjes\u00eb e ketij\ndiskriminimi. Dhe se e vetmja m\u00ebnyr\u00eb p\u00ebr t\u2019i anashkaluar dhe mos p\u00ebrforcuar\nstereotipet nga ana e publikut \u00ebsht\u00eb edukimi medial.<\/p>\n\n\n\n<p>N\u00eb mars t\u00eb vitit 2019,&nbsp; <a href=\"https:\/\/www.coe.int\/en\/web\/genderequality\/combating-and-preventing-sexism\">Keshilli i Europ\u00ebs <\/a>&nbsp;miratoi&nbsp; rekomandimin p\u00ebr parandalimin dhe luftimin e\nseksizmit. Ai p\u00ebrfshin nj\u00eb katalog gjith\u00ebp\u00ebrfshir\u00ebs t\u00eb masave p\u00ebr t\u00eb\nparandaluar dhe p\u00ebr t\u00eb d\u00ebnuar seksizmin, dhe k\u00ebrkon veprime specifike n\u00eb fusha\nt\u00eb tilla si: gjuha dhe komunikimi; internet dhe media sociale; media, reklama\ndhe metoda t\u00eb tjera t\u00eb komunikimit.<\/p>\n\n\n\n<p>Rrjeti i Grave t\u00eb Kosov\u00ebs ende\nnuk ka b\u00ebr\u00eb&nbsp; nj\u00eb fushat\u00eb konkrete lidhur\nme stereotipet gjinore n\u00eb reklama. Megjithat\u00eb Kurti thot\u00eb se angazhohet n\u00eb \u00e7do\nm\u00ebnyr\u00eb q\u00eb mos t\u00eb ket\u00eb ndarje gjinore, dhe se aktivist\u00ebt e organizat\u00ebs jan\u00eb t\u00eb\ngjith\u00eb feminist\u00eb dhe secili n\u00eb ligj\u00ebratat, takimet, tryezat dhe pun\u00ebtorit\u00eb q\u00eb\nkan\u00eb mbajtur kan\u00eb cekur edhe k\u00ebt\u00eb tem\u00eb kur ishte ngritur p\u00ebr diskutim.<\/p>\n\n\n\n<p><em>&nbsp;\u2018\u2018Do t\u00eb ishte mir\u00eb t\u00eb b\u00ebhej presion medial mbi\nk\u00ebto kompani apo edhe tek qeveria q\u00eb t\u00eb krijoj\u00eb politika q\u00eb t\u2019i zbeh\u00eb\nsteriotipet gjinore n\u00eb reklama. Deri n\u00eb at\u00eb koh\u00eb kur t\u00eb arritet kjo mund t\u2019i\nbojkotojm\u00eb k\u00ebto kompani duke mos bler\u00eb asgj\u00eb prej tyre.\u2019\u2019 u shpreh ajo.<\/em><\/p>\n\n\n\n<p>Profesoresha Remzije Shahini-Hoxhaj konsideron se justifikimit se\nstereotipi e asyeton q\u00ebllimin, pra, shitjen e produktit, \u00ebsht\u00eb nj\u00eb qasje\nmakiaveliste dhe se nuk \u00ebsht\u00eb qasja e duhur.\u2019 Nd\u00ebrsa, Erza Kurti nga Rrjeti i\nGrave, thot\u00eb se p\u00ebrdorimi i trupit t\u00eb gruas p\u00ebr t\u00eb shitur nj\u00eb send apo p\u00ebr t\u00eb\np\u00ebrfituar klikime n\u00eb rrjete sociale \u00ebsht\u00eb i papranuesh\u00ebm, andaj nuk\njustifikohet mjeti apo q\u00ebllimi duke steriotipizuar.<\/p>\n\n\n\n<p>Stereotipet n\u00eb reklama, vazhdojn\u00eb t\u00eb jen\u00eb sfid\u00eb p\u00ebr krijuesit por, pa dyshim sfid\u00eb m\u00eb e madhe p\u00ebr institucionet p\u00ebr barazi gjinore q\u00eb t\u00eb krijoj\u00eb mekanizma p\u00ebr zbehjen e stereotipeve n\u00eb reklama. Por, edhe nd\u00ebrgjegj\u00ebsimi i shoq\u00ebris\u00eb dhe informimi mbi barazin\u00eb gjinore luan rol ky\u00e7 n\u00eb luftimin e k\u00ebtij fenomeni.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/ss.jpg\" alt=\"\" class=\"wp-image-1124\" width=\"238\" height=\"306\" srcset=\"https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/ss.jpg 291w, https:\/\/sit-ks.org\/wp-content\/uploads\/2020\/07\/ss-234x300.jpg 234w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><figcaption> <\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Mbi autoren: <em><strong>Albiona Hoxhaj<\/strong> \u00ebsht\u00eb studente e vitit t\u00eb dyt\u00eb n\u00eb departamentin e gazetaris\u00eb n\u00eb Universitetin e Prishtin\u00ebs \u201cHasan Prishtina\u201d. Ajo ka qen\u00eb pjes\u00eb e grupit t\u00eb dyt\u00eb n\u00eb programin \u201cGazetaria Transformuese\u201d n\u00eb Kosovalive dhe SIT<\/em> <\/p><p><em>Ky botim \u00ebsht\u00eb prodhuar si pjes\u00eb e projektit \u201cMb\u00ebshtetja e mediave dhe gazetaris\u00eb p\u00ebr t\u00eb drejtat e njeriut n\u00eb Kosov\u00eb\u201d, p\u00ebrkrahur nga zyra e Bashkimit Evropian n\u00eb Kosov\u00eb dhe realizuar nga Kosovo 2.0, CEL dhe QKSGJ.<\/em> <em>P\u00ebrmbajtja e k\u00ebtij botimi \u00ebsht\u00eb p\u00ebrgjegj\u00ebsi e KosovaLive dhe SIT dhe n\u00eb asnj\u00eb m\u00ebnyr\u00eb nuk mund t\u00eb konsiderohet si q\u00ebndrimi BE ose K2.0, CEL apo QKSGJ.<\/em> <\/p><\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Reklamat jan\u00eb pjes\u00eb e pandashme e medias,shum\u00eb mesazhe barten p\u00ebrmes tyre. N\u00eb TV, portale, rrug\u00eb e rrjete sociale, ato din\u00eb t\u00eb jen\u00eb seksiste e diskriminuese p\u00ebr grat\u00eb e burrat.Stereotipet &nbsp;n\u00eb reklama nisen nga \u201ctiparet e personalitetit\u201d: grat\u00eb shpesh pritet t\u00eb jen\u00eb m\u00eb t\u00eb buta, nd\u00ebrsa burrat zakonisht pritet t\u00eb shfaqin vet\u00ebbesim dhe&nbsp; te jene agresiv\u00eb. [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","hentry","category-blogs"],"_links":{"self":[{"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":1,"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":1125,"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/posts\/1115\/revisions\/1125"}],"wp:attachment":[{"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sit-ks.org\/sq\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}